Commitment decision for Greenchoice regarding sustainability claims

ACM declares a commitment of Greenchoice binding.

Greenchoice commits to adjusting or stopping using certain sustainability claims on its website. It promises to inform consumers more clearly in order to avoid the risk of misleading consumers about sustainability. In addition, it donates 450,000 euros to various sustainable causes to compensate for its unclear and insufficiently substantiated sustainability claims.
 

See also:

10-10-2022 Going forward, Greenchoice and Vattenfall will provide better information about sustainability to consumers
25-01-2022 ACM continues its campaign against misleading sustainability claims in the energy sector
27-05-2021 Questions and answers about sustainability claims (in Dutch)
03-05-2021 ACM launches investigations into misleading sustainability claims in three sectors
03-05-2021 Letters to companies in the energy, clothing, and dairy sectors about sustainability claims
28-01-2021 Guidelines regarding sustainability claims
FAQs about sustainability claims following letters to sectors (in Dutch)