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Cookies

What are cookies?

ACM.nl uses cookies and web statistics. It is explained below what are, why the Netherlands Authority for Consumers and Markets (ACM) uses them, and exactly what kinds of cookies ACM stores on users’ devices. We also give information about the web statistics that we keep.

Why does ACM store cookies?

We store cookies in order to see how visitors of our site use the site. That information helps us improve the site, for example, by adding information or by raising its user-friendliness. Since this type of cookie has very little impact on your privacy, it falls under the exception in the Dutch cookie act. That means that ACM is not required to seek its users’ consent for storing these cookies.

No tracking cookies

We do not use any tracking cookies. Tracking cookies are cookies that are able to follow visitors when they surf across multiple websites.

Web statistics

ACM.nl uses web statistics. We analyze this data. As a result, our website can be fine-tuned even more, thereby meeting our visitors’ needs better. The information that is collected will not be used for any other purposes than website improvement. It will not be made available to third parties either.

The data that is collected is the following:

  • The browser that is used (such as Internet Explorer or Firefox);
  • The exact time and duration of your visit;
  • What pages you have visited;
  • What error messages visitors have received.

ACM measures website visits using Piwik. Piwik is an open-source web-analytics application. Only ACM has access to the collected data in Piwik. To give you an idea of how the collected data is used, Piwik has a demo of its application on its website that you can access.

Cookies

The table below gives you an overview of all the cookies that may be stored when visiting ACM.nl. The first column lists the names of the cookies. The second column explains the information that is measured by each cookie, and the last column says for how long each cookie is stored.

Cookie overview

Name Purpose Duration
_pk_id Cookie is stored by web analytics application Piwik. It determines whether the visitor is new or whether he/she has visited the site before 2 years
_pk_ses Cookie is stored by web analytics application Piwik. It determines what pages have been visited during the visit. 30 minutes
_pk_ref Cookie is stored by web analytics application Piwik. It determines from what site / webpage ACM.nl has been visited.  6 months