Guidelines on the protection of the online consumer

Businesses have become better and better at nudging consumers online in their decision-making processes and purchasing behavior. They deploy all sorts of techniques to influence consumer behavior online. At what point does persuasion turn into deception? In these guidelines, the answer to that question is the main focus. Following a consultation period, the guidelines have now been finalized. With these guidelines, ACM has fleshed out, in concrete terms, the standards for online deception. This will also be the standards that ACM will use in its oversight from now on.


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