uses cookies to analyze how the website is used, and to improve the user experience. Read more about cookies

Commitment decision for H&M regarding sustainability claims

ACM declares the commitment of H&M Hennes & Mauritz Netherlands B.V. binding. H&M commits to adjusting or stopping using sustainability claims on its clothing and/or websites. It promises to inform consumers more clearly in order to avoid the risk of misleading consumers about sustainability. In addition, it donates 500,000 euros to a cause that is committed to sustainability in the clothing industry to compensate for its unclear and insufficiently substantiated sustainability claims.



Commitment decision H&M (PDF - 269.6 KB)