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ACM’s response to EU Fitness Check on Digital Fairness

The Netherlands Authority for Consumers and Markets (ACM) presents recommendations for changes to European consumer law with an eye to the protection of consumers in the digital economy.

The European Commission is currently performing an assessment to see whether EU law still offers online consumers sufficient protection.

ACM believes that European consumer protection rules must be tightened.

Websites, apps and games must be designed in such a way that they do not mislead consumers, for example, through unfair persuasion techniques or misleading design choices. In addition, ACM wishes that the use of personal information, for example, for personalizing prices, discounts and ads, be reduced. ACM also recommends to curb the use of several techniques, especially if they target children. This concerns, for example, digital currencies (for example in games and on platforms) and loot boxes.



ACM's reaction on EU fitness check on digital fairness (PDF - 325.08 KB)