Rendo and Cogas to set themselves apart from affiliated commercial firms
Distribution system operators Rendo and Cogas will differentiate themselves completely from their affiliated commercial companies in terms of name and logo. They have made that commitment to the Netherlands Authority for Consumers and Markets (ACM). As a result, the commercial companies are no longer able to benefit improperly from the brand recognition of the system operators they are affiliated with.
ACM wants consumers to see clearly that they have options
It must be clear to consumers who they are dealing with: the system operator that performs statutory tasks such as the transmission of electricity and natural gas, or a commercial company that is affiliated to that operator.
Henk Don, Member of the Board of ACM, explains: “Consumers need to know that, for the commercial services, they are often also able to turn to another company. If this is unclear, competitors without system operators are at a disadvantage. ACM wants consumers to see that they have options.”
Cogas, the distribution system operator in the East of the Netherlands, has promised to change its name and logo before September 1, 2017. Rendo, the distribution system operator in the northeastern provinces of Drenthe and Overijssel, has promised to change the name and logo of its commercial companies before October 3, 2017.