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ACM organizes roundtable meeting about online choice architectures

On 11 June, the Netherlands Authority for Consumers and Markets (ACM) will be hosting a roundtable meeting about online choice architectures. ACM therefore invites trade associations and consumer organizations to attend this meeting. In the meeting, we will discuss the creation of a guideline for online commercial practices.

Preventing deception

People who wish to make online purchases are sometimes confronted with websites that strongly influence their decisions. ACM finds it important that providers do not influence consumers in such a way that it actually constitutes deception. In order to help everyone determine what the legal boundaries are, ACM wishes to draw up a guideline. One of the objectives of this guideline is to interpret the scope of the duty of care that companies have when setting up online choice architectures.


In order to come to a guideline that enjoys broad support, ACM will organize a meeting about this topic on 11 June 2019, from 1 p.m. until 3 p.m. The meeting’s objective is to sit down with trade associations and consumer organizations that represent societal interests. At some point later in the process, ACM will also involve other target groups in the creation of this guideline.

Register for the meeting

Would you like to attend the meeting? You can register for the meeting by filling out this form. Please note that the meeting will be held in Dutch.