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Questionnaire on persuasive strategies in online choice architectures for consumers

12-07-2019

The Netherlands Authority for Consumers and Markets (ACM) is working on guidelines regarding consumer persuasion in online choice architectures.

ACM will publish practical guidelines so that businesses are able to make the right choices in their behavioral-persuasion decisions. In order to make the guidelines as relevant as possible, ACM would like to hear from different civil-society groups what trends and developments they are currently seeing, and what their opinions about those trends and developments are.

Do you have any expertise in influencing consumer behavior, either as an academic, policymaker, lobbyist, or online marketing expert? If so, we invite you to help flesh out professional standards for online behavioral persuasion. ACM would like to ask you several questions about behavioral persuasion in online choice architectures for consumers. The questionnaire can be found below.